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Built for Real
Life
Performance coaching that fits into your busiest seasons — not just ideal ones.
Performance, Not Perfection
This is about real strength — energy, focus, and resilience that lasts.
Rooted in
Science
No trends. Just proven strategies personalized for your body and life.
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Meet Dr. Chris Irvine
Hi, I'm Dr. Chris Irvine — a family physician, fitness coach, and lifelong believer that midlife isn’t where you slow down — it’s where you find out how strong you really are.
But strength here isn’t just muscle — it’s energy, clarity, resilience, and the ability to move through life’s demands with confidence and power.
With a background in precision medicine, nutrition, and decades spent coaching, training, and competing in CrossFit and martial arts, I bring a grounded, real-world approach to helping people build sustainable strength for life.
I've spent my career helping busy professionals, parents, and high-performers rebuild what matters most: durable energy, resilience, and habits that actually last. Not through gimmicks or hacks — but through simple, science-backed strategies that work in the real world, even during the busiest, messiest seasons of life.
My Mission Is Simple
To help you stop surviving and start building the kind of strength — physical, mental, and emotional — that carries you into the future you deserve.
How We Build Strong Foundations
To help you stop surviving and start building the kind of strength — physical, mental, and emotional — that carries you into the future you deserve.
STEP 1
Cut Through the Noise — and Find Your Focus
We start by analyzing your current patterns to see what’s already working and where change matters most.
From day one, you’ll know exactly what drives your strength, energy, and performance — and what doesn’t.
STEP 2
Build on Solid Science — Not Guesswork
Next, we create a personalized plan rooted in real science — no fluff, no fads.
Your strategy is clear, evidence-based, and tailored to your goals, so you can make meaningful progress without wasting time.
STEP 3
Create Small, Powerful Shifts
You’ll focus on small, strategic changes that create big results without disrupting your life.
These shifts are designed to work in busy, real-world seasons — so you keep progressing, even when life gets hard.
STEP 4
Strengthen Skills That Make Success Easier
Instead of relying on willpower, you’ll build habits and skills that make better choices automatic. These tools will help you stay consistent even when you’re tired, distracted, or stretched thin.
STEP 5
Meet Your Real Needs & Build for the Future
Your plan targets what your body and mind truly need: strength, clarity, resilience, and recovery. This is sustainable, long-term performance — not trends or unrealistic routines that only work on paper.
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STEP 6
Stay Supported — and Keep Evolving
Long-term strength doesn’t happen in isolation. You’ll have tools, accountability, and ongoing support to adapt, grow, and stay aligned with what matters — even as life changes.
Why Performance Matters
Building strength, endurance, recovery, clarity, and resilience isn't just about "fitness"—it's about creating the strength and freedom to live fully and rise to whatever life demands.
When you focus on what your body and mind can do, better health becomes a natural byproduct.
Performance is about living fully, aging powerfully, and building a life that's resilient to stress, change, and challenge.
Choose Your Path Forward
No matter where you’re starting from, three flexible options designed to help you gain insight, build momentum, and create lasting change.
Option 3
Direct 1:1
Coaching
1:1 coaching with personalized support for fitness, recovery, and resilience. Built for those ready to commit fully and get expert attention every step of the way.
Who this is best for:
Those ready to commit to a proven system for lasting performance and resilience — with expert guidance every step of the way.
Here's What Happens After You Start Your Application
Once you submit your application, you’ll hear back within 48 hours. If it looks like a strong fit, we’ll schedule a quick call to talk through your goals, challenges, and next steps. This ensures coaching is the right move for you — and that you’ll have a clear, confident plan moving forward.
(If it’s not the right fit, we’ll still point you in the best direction.)
Trust and Transparency
Privacy Statement
Your information is private, secure, and treated with the highest respect. We do not sell, share, or disclose your data to third parties. Any results or personal insights gathered through assessments or coaching are used solely to support your individual health and performance goals. All data is stored securely and handled with discretion. You are in full control of how your information is used, and you can request updates or deletion at any time.
Disclaimer
Although I am a licensed physician, in this setting I act as a coach and consultant—not as your doctor. Participation in assessments, coaching, or programs through this platform does not establish a doctor-patient relationship. No clinical diagnosis, treatment, or medical advice is provided. All services are intended for educational and personal development purposes only.
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